WOMEN in the News


April: Sexual Harassment Awareness Month (SAAM)

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In the US, April is Sexual Assault Awareness Month. The goal of SAAM is to raise public awareness about sexual violence and educate communities on prevention. 

This year, SAAM is celebrating its 17th anniversary with the theme "Embrace Your Voice." The National Sexual Violence Resource Center (NSVRC) wants to inform individuals on how they can use their voices to promote safety, respect and equality- preventing sexual violence before it happens. 

We can embrace out voices to show support for survivors, stand up to victim blaming, shut down rape jokes, correct harmful misconceptions, promote everyday consent and practice healthy communications. 


What is the hashtag? #SAAM

What is the official color of SAAM? Teal is the official color because a teal ribbon is the official symbol of sexual violence prevention.

What is the NSVRC? The National Sexual Violence Resource Center is the leading nonprofit in providing information and tools to prevent and respond to sexual violence. The NSVRC translates research and trends into best practices that help individuals, communities and service provides achieve real and lasting change. The center leads SAAM, a campaign to educate and engage the public in addressing this widspread issue. 

Pink Tax


The pink tax refers to the extra amount women are charged for certain products or services. Things like dry cleaning, personal care products, and vehicle maintenance. So not only do we make less but we pay more. It’s a load of crap.

There has been a lot of research on the pink tax that found that overall, women were paying more than men 42% of the time. How much more? About $1,351 more a year in extra costs.

The infamous "Pink Tax" is an added amount women are charged for basic products or services, including body wash, laundry services, conditioner and more. Now, European Wax Center (EWC) is leading an effort to “Ax The Pink Tax” with a new initiative aimed at raising awareness for the unjust Pink Tax and inspiring women to take a stand.

“Each year, women unfairly pay more for basic essentials for personal care and beauty, and it’s time to spotlight this discrepancy and demand change,” said Sherry Baker, President of Marketing and Product Development for EWC. “As a brand that unapologetically champions confident women and empowers them with choices, European Wax Center is proud to leverage our scale and position to bring attention to the Pink Tax.”

The #AxThePinkTax campaign will launch April 2 and will aim to raise mass awareness and education about the issue, inspiring women to make more empowered purchasing decisions and to advocate for equal prices for equal products. Behind the campaign’s development are EWC’s agency partners, including their creative agency of record Pereira & O’Dell NY, who helped identify the Pink Tax as an issue, its media agency, SwellShark, and its social agency, Laundry Service. #AxThePinkTax will engage women through eyebrow-raising messaging and imagery across paid media and EWC-owned channels. Other elements include an event partnership, charitable contributions and a special offer at all EWC centers nationwide.

Why are we paying more?

The New York City Department of Consumer Affairs released a studycomparing the prices of over 800 products. The goal of the study was to estimate the price differences male and female shoppers face when buying the same types of items.

The results: Products for women or girls cost 7% more than comparable products for men and boys.

  • 7% more for toys and accessories
  • 4% more for children’s clothing
  • 8% more for adult clothing
  • 13% more for personal care products
  • 8% more for senior/home health care products

Stop Paying The Pink Tax

Did you know, tampons and pads are charged sales tax because they are considered “luxury” items. Periods are certainly not a luxury and I’m sure every woman on the planet would agree.

Self Care Products


These are the kinds of things you buy in a drug store, razors, shaving cream, deodorant, face cleanser. A news program compared those items from various stores in Atlanta. The women’s products cost $4 more than the comparable men’s products.

Here’s what you can do ladies, just buy the men’s stuff!

What Can You Do?

We are making some progress on this issue. Under the Affordable Care Act, insurance companies can no longer charge women more for identical services. Insurers must also cover birth control which is much more of a human right than Viagra, which didn’t need a law passed to get it covered.

California passed a gender discrimination pricing law in 1996. Businesses found to be charging women more are subject to a minimum fine of $1000. It doesn’t seem like the law is enforced much though.

The best way to avoid this is to simply buy the men’s version of certain products and to do some homework and shop around for the best prices on things like dry cleaning. 

Read more, here.

The women of Capitol Hill have had enough.

What started with a sexual assault scandal in Hollywood has rapidly evolved into the global #MeToo movement, as women around the world and across industries have come forward with stories of abuse and a call to lawmakers to take action.

But congress is having trouble addressing sexual harassment even within itself.

On Wednesday, all 22 female senators expressed their “deep disappointment” over the Senate’s failure to pass measures to improve Congress’s process for handling sexual harassment claims.

In a letter to Senate Majority Leader Mitch McConnell and Minority Leader Charles Schumer — penned by Senators Amy Klobuchar, Patty Murray, and Kirsten Gillibrand — the women urged the Senate to “update and strengthen the procedures available to survivors of sexual harassment and discrimination in congressional workplaces.”